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Intuition is a powerful perceptual tool that we utilize daily in unfamiliar terrain. Our intuition is mainly based on prior experiences in similar situations that we create assumptions from. When it comes to interacting with a digital interface for the first time, intuition is key. “Intuitive” is often used to describe a software UI that […]

Through the ages people have refined everything we do in everyday life. Change is the key to our progression as the human race. We have come out of the trees and caves and jumped straight through to the stars. Why would we stop there? There are those who want to keep us from progressing for fear […]